Gareth Fraser

Bio:

Gareth Fraser is a hospitality executive and leadership advisor with more than thirty years of international experience in hospitality, security, sales, marketing, operations, and technology.

Throughout his career, Gareth has worked alongside executive teams at global and national organizations, helping them turn ambitious strategies into practical improvements for employees, customers, and the business. His work has centered on secure, data-informed growth and the leadership required to make technology succeed in real service environments.

His career includes senior leadership in hospitality technology. His education includes Business and Hospitality Management at Queensland University and journalism at the Australian College of Journalism. He has also served on the Advisory Board for Customer Experience at the University of South Florida and as an advisor to the HospitalityNET World Panel.

Gareth is known for leading with encouragement, energy, and a healthy sense of humor. He believes the most useful leadership lessons are found close to the work: in the difficult conversation, the customer problem someone chooses to own, and the moment a team has to decide what happens next.

This year he released his book, Lead with Energy and Purpose, which brings together the lessons Gareth has gathered across his career. It reflects his belief that technology can extend an organization’s reach, but people—and the leaders guiding them—determine what customers ultimately experience.