Steve Sickel

Bio:

Steve Sickel serves as Chief Executive Officer of the IHG Owners Association, which represents the interests of IHG Hotels & Resorts franchisees around the world. Sickel’s fluency in the hospitality sector builds off his 13 years with IHG, during which he held various senior roles, culminating in Global Head of Revenue Delivery, where he led the strategy and execution across IHG’s key commercial drivers such as IHG One Rewards, Distribution Marketing, Digital Marketing, Pricing and Revenue Management and the System Fund—experience that has prepared him well to lead the Association’s efforts to strengthen the returns on members’ investments in their IHG hotels.

Sickel also served as CEO of RoomKey, an online travel distribution company formed as a joint venture among the world’s largest hospitality companies, where he designed strategies to lower the cost of hotel third-party distribution. Most recently, Sickel served as Partner & Chief Marketing Officer at The Mallet Group, a global loyalty marketing consultancy with a focus on the travel sector. Recognized by HSMAI as one of the “Top 25 Extraordinary Minds in Hospitality,” Sickel has the impressive background and pedigree to propel the Association forward.