Shelby Monaghan

Bio:

Shelby develops and executes comprehensive digital marketing strategies that increase brand visibility, drive direct bookings, and maximize revenue performance across a portfolio of 35 select-service branded hotels. She manages multi-property campaigns ensuring all initiatives align with brand standards, commercial objectives, and market opportunities. She also leverages a variety of distribution channels to generate incremental revenue and enhance overall hotel performance.  
 
Her responsibilities include overseeing website optimization, search engine marketing, and content strategy to create a seamless and engaging guest experience throughout the customer journey. By utilizing analytics platforms and performance data, She identifies opportunities to improve conversion rates, optimize marketing investments, and maximize return on ad spend across her portfolio. She collaborates closely with hotel leadership teams, revenue managers, and brand partners to develop targeted, market-specific initiatives that support occupancy growth, revenue generation, and market share expansion. Through a strategic, data-driven approach and continuous performance analysis, Shelby delivers measurable results that strengthen brand presence and contribute to the overall commercial success of a diverse portfolio of branded select-service hotels.