Michelle Sharma

Michelle Sharma

Commercial Director

Refinery Hotel Group

Bio:

Michelle Sharma is a trailblazing commercial architect with 15+ years of experience engineering growth across the hospitality landscape. From iconic global brands to boutique independents, she’s mastered the art and science of revenue generation—scaling portfolios of 4,000+ keys and driving nearly $300M in topline revenue.

A data-native thinker and early adopter of AI-powered hotel tech, Michelle speaks fluent “hospitality innovation.” She’s not just riding the wave of digital transformation; she’s helping shape it. Her toolkit blends predictive analytics, market intelligence, and cross-functional collaboration to unlock hidden revenue streams and amplify market visibility.

As a next-gen commercial strategist, Michelle thrives at the intersection of tech, trends, and transformation. Her leadership style is equal parts visionary and pragmatic, always focused on measurable impact, scalable solutions, and future-ready strategies.

Whether she’s optimizing rate structures, deploying smart tech stacks, or mentoring rising talent, Michelle brings a bold, forward-thinking energy to every challenge.