Cassandra Hill
President and Chief Executive Officer
Bio:
Dr. Cassandra G. Hill, CHA, CFE, is a powerhouse hospitality executive, generational expert, scholar, and advocate who transforms organizational friction into measurable financial returns. As the Founder and CEO of Suite Dreams Hospitality, she delivers strategic solutions that optimize ROI for owners, operators, and guests.
Following a monumental 13-year tenure as the contracted Executive Director & Advisory Lead for the Choice Hotels Owners Council, Dr. Hill synthesized her frontline franchisor-franchisee expertise with her advanced doctoral research to engineer the proprietary HEARD framework™, the definitive architecture for bridging communication and alignment gaps in franchise relationships.
Dr. Hill served as an Ambassador on the AHLA FORWARD Advisory Committee and continues to volunteer her time to advance their mission. She serves as a Board Member of the Duke Patient Family Advisory Council, Vice-Chair of the IFA Black Franchise Leadership Council, and is a recipient of the prestigious HUED100: Hospitality Hued's 100 Hospitality Leaders to Know in 2026.
Armed with an MBA, an MS in Leadership, a Doctorate in Organizational Development, and pursuing a DBA, she is uniquely equipped to steer enterprise-level brands through rapid growth, cultural transformation, and complex operational turnarounds.