Alex Fromson

Bio:

Alex Fromson is Director, Hotel Market Partnerships at Expedia Group, where he leads teams responsible for lodging partner strategy, commercial performance, and account management across Florida. During more than a decade with Expedia Group, Alex has held leadership roles spanning major markets including New York City, Canada, Northeast, and Southeast U.S., helping hotel partners leverage data to drive growth and maximize performance.

Alex has represented Expedia Group at industry conferences and executive events, speaking on topics including hotel distribution, revenue optimization, loyalty, and major event readiness. He has also served on industry boards, including the Greater Boston Convention & Visitors Bureau's China Marketing Committee, and is actively involved in talent development and leadership initiatives across Expedia Group.

Most recently, Alex helped lead strategic efforts supporting major global events, including the FIFA World Cup, and has helped develop scalable growth initiatives for hotel partners across North America. 

Prior to his current role, Alex gained early travel industry experience through internships at TripAdvisor.

Alex holds a Bachelor of Science in Business Administration from Skidmore College, where he graduated cum laude, minored in Chinese, and was captain of the men's varsity tennis team.