Alannah Paren

Bio:

Alannah Paren oversees the strategy and execution of guest communications across a growing portfolio of hotels and resorts. Her role is centered on understanding the full guest lifecycle and identifying how each stage, from discovery to post-stay engagement, can support both stronger relationships and measurable business results. She leads email marketing, SMS strategy, segmentation, lifecycle campaigns, database growth, marketing automation, reporting and campaign analysis. Her work requires balancing creative storytelling with performance strategy, ensuring that communications are not only beautiful and brand-aligned, but also timely, targeted and effective. 

Because CRM touches nearly every part of the business, Paren also partners closely with teams across brand, revenue, sales, operations, food and beverage and property leadership. She helps translate business priorities into guest-facing strategies and uses performance data and guest insights to inform future campaigns, improve engagement and uncover new opportunities.

At its core, her role is about building the connective tissue between brands, properties, teams and guests. Through CRM and lifecycle marketing, she helps turn individual touchpoints into a more cohesive journey, one that supports revenue, strengthens loyalty and keeps guests engaged well beyond a single stay.