AI as Change Agent: What's Next for Travel and Hospitality

Session details:

AI is transforming how travelers discover, plan, and book their trips, reshaping the distribution landscape hotels rely on to reach guests. Companies are already using AI to change how they get found, how they compete for direct bookings, and who holds the guest relationship. Join industry leaders for a discussion on the AI ecosystem, real-world distribution applications already in motion, and what hospitality and tourism must do to stay competitive as AI adoption accelerates.