What Hotel Guests Actually Value: New Consumer Insights

Session details:

Drawing on proprietary Questex research conducted in partnership with Datassential, this session presents fresh consumer data on how U.S. hotel guests make booking decisions, spend on property, and evaluate their stays. Findings reveal shifting priorities around value, amenities, F&B, technology, service, and loyalty, offering operators data‑driven insights to inform product, pricing, and experience decisions.