PIPs Under Pressure

Session details:

Property improvement plans have always been a negotiation - between what brands require, what owners can afford, and what designers know it takes to execute well. In today's environment of rising costs, supply-chain volatility, and tighter capital, that negotiation has never been harder. This panel pulls back the curtain on the real tensions in the PIP process: the gap between what development promises and what design delivers, the pressure to do more with less without diluting what makes a property worth staying in, and how owners, brands, and designers are finding creative ways to make it work.