Keith Pierce

Bio:

Keith Pierce was named Executive Vice President and President Franchise & Development for Sonesta effective March, 2021 with the acquisition of Red Lion Hotel Corporation. He oversees the day-to-day franchise operation of Sonesta’s portfolio, directs the lodging and development team and liaises with property owners and franchisees. His focus includes defining Sonesta’s expansion into franchising in the Americas and continuing the growth of the portfolio as the company pursues sustained growth and a larger global footprint.

Keith is a 35-year industry veteran. Prior to joining Sonesta, he most recently served as President and Managing Partner of the Passionality Group, a hospitality investment and management advisory firm. Prior to that he worked at Wyndham Worldwide, where he was Executive Vice President, Brand Operations for North America. Earlier in his career he was President of Hotel Brand Operations for the Americas, and Group President for Hotels at Wyndham’s predecessor company, Cendant Corporation. He is a member of the AHLA Board of Directors.