April Eskelson
VP of Bold Moves
Bio:
April Eskelson is a connector of people, challenges, and smart solutions across the hospitality industry. With over 20 years of experience in hotel sales and leadership, she now leads innovation and strategy at Jacaruso Enterprises, where she builds partnerships, uncovers complex problems, and helps craft creative, scalable solutions that drive revenue and performance.
Known for her energetic presence, strategic mind, and ability to turn bold ideas into action, April collaborates with hotel brands, management companies, and operators to navigate today’s evolving landscape. Her approach blends curiosity, empathy, and real-world experience to fuel innovation and deliver measurable results.
April doesn’t just talk about change, she helps lead it. Her work is grounded in a deep understanding of the industry, a commitment to results, and a passion for connecting the right people to the right solutions at the right time.