Melissa Jurkoic
COO
Benson Consulting Inc.
Bio:
Melissa Jurkoic is COO of Benson Consulting Inc. and a technology strategist with over 25 years focused on the hospitality industry. She partners with organizations to translate product strategy into revenue-driving initiatives and to accelerate technology adoption across corporate, operations and service teams. A former software engineer and certified SAFe Program Consultant with an Executive Certificate from MIT, Melissa delivers pragmatic, people‑centered change that boosts guest satisfaction, operational resilience, and measurable business outcomes. She speaks on aligning tech investment, adoption strategy, and organizational change to create competitive advantage.