Doreen Burse

Bio:

Doreen Burse is a F100, global commercial executive with 30+ years of experience driving revenue growth, transformation, and stakeholder value in aviation and hospitality. As SVP of Worldwide Sales at United Airlines, she leads a 650-person global team managing $20B in revenue and 10,000 client relationships—delivering measurable results including several million in cost savings, market share gains, and yield improvements. Previously at Marriott International, she oversaw $16B in client relationships and integrated the Starwood sales team post-merger.

Recognized as an industry thought leader and board contributor, Doreen serves on the GBTA Allied Leadership Council, Choose Chicago Board, Enseo Advisory Group and the U.S. Travel Association Executive Board. She brings proven expertise in growth, governance, crisis response, and organizational resilience, with a track record of executing transformations, sustaining engagement, and aligning stakeholders for long-term value creation.

Doreen was named to Business Travel News 2023 Top 25 Most Influential in Travel, Global Business Travel Association’s 2024 Woman of the Year and Travel Pulse’s 2025 Most Influential Women in Travel.