Cheryl Fosberry
Vice President of Sales
Bio:
As Vice President of Sales at Jacaruso Enterprises, Cheryl Fosberry leads the company’s approach to remote hotel sales across a national portfolio of branded and independent properties. With over a decade of experience in hospitality sales, she has partnered with hotels under leading flags including Marriott, Hilton, and IHG across diverse and dynamic markets.
With a strategic mindset and a deep understanding of what hotel teams need to drive performance, she works closely with owners, management companies, and brand leaders to develop tailored sales strategies that generate results and support long-term growth. Her work has helped hundreds of hotels increase revenue, improve market share, and navigate evolving industry demands.
Cheryl holds a Bachelor of Science from Manchester University and studied abroad in Greece and Turkey, experiences that shaped her perspective and her collaborative approach to leadership. She lives in Charleston, South Carolina, with her husband and their two dogs. In her free time, she enjoys being outdoors, exploring new restaurants, and staying on the hunt for the world’s best quiche.